One of the first places you will want to look is the consumer research guide.
More specifically, the best databases for market research include:
IBISWorld- Includes reports with market size and market share data for US industries and select China and Global industries.
Statista- Very good resource to determine market size or individual company/brand market share. Search by keyword or industry.
Passport- Includes detailed market share and brand share data for consumer products at the global, regional, and country-level.
Insider Intelligence- Focused on digital consumers and industries (e.g. Telehealth, E-commerce, etc.). Great resource for social media data.
Mintel- Includes expert analysis of consumer trends. Great for lifestyle trends (e.g. Personal care, Apparel, Travel, Beauty, etc.).
RKMA Market Research Handbooks- Includes a limited selection of market research (e.g. B2B marketing, E-commerce, Restaurant, Leisure, etc.).
MarketLine Reports- Provides information about market value, segmentation and forecasts.
For any of the above, login with your SCU email and password. Resources are accessible both on-campus and off-campus.
For more assistance with business research, contact Paul de Barros.