Answered By: Benjamin Hall
Last Updated: Jul 22, 2022     Views: 8

There is no single resource for market share information.

Market share is calculated by dividing a company's sales over a period of time by the total sales in a given market or industry. This calculation is almost always determined by consulting various sources. 

The best resources for examining secondary market share/brand share data include:

  • Passport
    • Click Industries within the menu bar. Next, select a tile (e.g. Home Products > Pet Care). Within the "EXPLORE ANALYSIS" box, select options to built your search including "Country Report," industry segment (e.g. Cat Food), and country. 
  • Statista
    • Search for a specific product/service AND market in the search box. For example: beer market
    • Alternatively, navigate to Reports > "Industry & Market Reports" for comprehensive data on U.S. and international markets and industries.
  • IBISWorld
    • Search for a known company or industry. Select an industry report. On the report page, locate "Major Companies" among the side-navigation tabs. Examine the breakdown of the Industry's market share.

For more on market share, visit the company research guide 

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