Answered By: Benjamin Hall
Last Updated: Jul 22, 2022     Views: 9

A SWOT analysis refers to the examination of an entity's strengths, weaknesses, opportunities, and threats. These analyses can be used to quickly understand a company or industry; however, it's often best to build your own SWOT or PESTLE (political, economic, social, technological, legal and environmental).

The best resources for finding a SWOT analysis of a company:

The best resource for finding a SWOT analysis of an industry:

  • IBISWorld 
    • Search for a company or industry and select a relevant industry report. On the side-navigation, select "Industry at a Glance" to view "SWOT in the Industry".

The best resource for finding a PEST analysis of a country:

  • Passport
    • Search for "PEST Analysis" in the search box. Examine results for specific countries (e.g. PEST Analysis: The USA)

In general, the best resources for building your own SWOT, PEST, or PESTLE can be found on the Industry Research guide.

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